Only a few people fundamentally oppose eating plant-based meat alternatives, a recent survey of 2,100 customers in the U.S. shows. The study, published in the Proceedings of the National Academy of Sciences, was conducted by marketing researchers from the Martin Luther University Halle-Wittenberg (MLU), Humboldt University Berlin and Georg August University Göttingen.
People prefer meat alternatives if they are significantly cheaper than real meat, study shows
